UPLevel Webinar Recap – Expanding Impact Through New Engagement Types

Our Q2 UpLevel Webinar is in the books. If you joined us, you were there to hear all the great conversation about how programs are expanding business impact through new types of engagements.

Hosted by our very own Marshall Thompson, our panel of speakers included esteemed industry leaders:

  • Dave Rogers – Director of Global Operations, Microsoft Customer Experience at Microsoft
  • Bonnie Bryce – Director Strategic Programs, Executive Briefing Program at Dell Technologies
  • Kevin Powers – Executive Briefing Manager at AT&T

If you missed it, or want to see it again, you can watch the entire webinar here.

Each speaker provided incredible insights into their engagement type strategies and new initiatives to expand their offering and impact for their companies. 




On top of amazing discussion, this UpLevel webinar also included some insightful polls which had more than 40 respondents.

Poll #1 – If your program offers tiered briefings, what are they base on?
• Strategic Nature of Account: 35%
• Opportunity / Deal Value: 12%
• Account Revenue: 4%
• All of the above: 38%
• No Tiers: 31%

Poll #2 – What types of engagements does your programs support beyond traditional executive briefings?
• Multi-client Briefings: 85%
• Account Relationship Maintenance: 59%
• Technical Solution Reviews: 44%
• Customer Advisory Boards: 44%
• Board of Directors: 30%
• Community Outreach (educational tours, hackathons): 30%
• On-Demand / Self Serve Experiences: 22%
• Field Briefings: 19%

If you missed it, or want to see it again, you can watch the entire webinar here.

This UpLevel webinar touches on a lot more great insights on the current state of the industry, as well as companies’ strategies moving into the future. Be sure to look for our upcoming UpLevel Webinar in Q3!

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