The corporate workplace is constantly evolving and adopting new technologies and practices to improve productivity. Particularly, the implementation of internal communications is affecting employee engagement in a big way. These allow employees to stay informed about important events, and stay in touch with company leaders via face-to-face communication.
Without a doubt, challenges do arise when rolling out internal communications solutions even during their use. And challenges already persist in America’s corporate landscape, which is impacting employee turnover negatively. That’s why we’ll unveil the top 3 goals that internal communication teams should focus on for successful outcomes.
Employee Engagement
One of the biggest challenges facing corporate America is retaining its employees:
“Every year, the U.S. loses approximately $11 billion on employee turnover. People are more likely to leave the organization they work with if they don’t feel engaged by or committed to that company’s cause.” – Bambu
With such staggering costs and low employee morale, this is certainly a wake-up call that company leaders shouldn’t ignore. But what are the solutions? Well, achieving optimal employee engagement is paramount and happens when the goals of businesses and their employees fully align. A combination of workplace initiatives, effective communication strategies, and the right tools will go a long way in enhancing employee productivity, retention, and happiness.
Keeping Employees Informed In The Most Efficient Ways
It’s important to keep employees informed about company events, policy changes, and HR (Human Resources) updates. However, it’s better to push this information through to employees, instead of distracting them from their work by having them seek it out for themselves.
Younger employees from increasingly diverse backgrounds are entering the workforce. Therefore, internal communication teams should gain a better understanding of their cultures and backgrounds to communicate with them effectively and fairly. They should also comprehend individual workflows and know how to connect with employees of different age groups.
Communicating A Company’s Brand And Culture Broadly
On a surface level, it seems that internal communication programs only facilitate the internal connections of businesses. But one of the key goals of internal communication teams should include external communication as well. Today’s online culture has changed how consumers engage with brands, and this is especially true for millennials and younger generations. They demand higher-levels of authenticity and accountability from brands; thus, strong company culture is essential to remain relevant.
A good way for companies to distribute their message widely and promote brand value is by cultivating robust employee advocacy outcomes. This empowers, engages and motivates businesses’ most valuable employees to become brand ambassadors that consumers can relate to and trust. Ultimately, these companies will enjoy an authoritative and prestigious voice in the marketplace.
In Conclusion
As we briefly covered above, these handy goals help internal communication teams reap positive results. Enhancing employee engagement by implementing the right initiatives and tools, keeping employees informed without hindering them from their work, and communicating brand value widely by cultivating a strong culture are worth considering. Have you implemented an internal communications program in your workplace? Feel free to contact us to find out more about this vital component that’s transforming businesses everywhere.