Signet is proud to announce that one of the company’s event and tradeshow interactive applications has been recognized by EXHIBITOR Magazine as a finalist for the Portable/Modular Awards (www.exhibitoronline.com/awards/pma). The award is selected based on design excellence in portable, modular, and system exhibits from a judging panel comprised of marketing and design experts. Aesthetics, functionality, and innovation all weigh into the final decision, which will be unveiled at the March 2015 EXHIBITOR2015 event in Las Vegas.
The event application was created in close collaboration with the EMC Experiential Marketing team. The past year saw it evolve through continual improvements and additional functionality. At its core, the application powers the management and display of multi-category videos, PowerPoint files, and PDF files. Files are displayed through presentation by booth reps, allowing for real-time adaptation based on visitor profile and interest.
Additional features enable digital whiteboard and diagramming sessions, webpage browsing for designated URLs, and email distribution of select documents and packages for booth visitors. From a layout perspective, the application is built with responsive design for optimized display whether on a mobile device or large touch-enabled screen integrated into the booth. This flexibility allows booth reps to continuously engage visitors regardless of situation.
The event application is competing under EXHIBITOR’s “Technology” category, as the application and its associated hardware are used to create visitor engagement and integrate into greater booth design. The complete package comes as a modular solution for exhibitors: with complete download/upload capabilities, content can easily be updated and distributed to media devices while the core hardware travels easily to each event. The cloud-based Enterprise Content Manager syncs up the large touch-enabled displays and satellite devices, ensuring that the entire team is on the same proverbial page when the event begins.
In addition to being among the top three finalists in the “Technology” category, all awards finalists are up for the People’s Choice award. The People’s Choice award winner is selected based on internet voting from now until the actual event on March 2nd. Votes are cast atwww.ExhibitorOnline.com/VotePMA; readers are encouraged to visit and vote for Signet/EMC or any other entry that stands out among competition. For more information about the EMC Event Application, visit www.signet.tv/gallery-eventApplication.html.