Planning the specifics of a large-scale video wall is something that requires careful consideration. Multiple screens in a large-scale environment factor in variables not relevant to individual displays, and navigating them the wrong way creates an eye sore for a negative experience.
Fortunately, the accumulated experience of previous video wall installations can provide valuable tips for future planning. The result? The best outcome and an optimized experience for your audience.
Tip 1: Plan for your specific space. Outside opinions, vendors, consultants, even inexperienced internal teams can try to sway their opinion based on trends or recent experiences. Those are all well and good, but what fits your space? Take a good look, and perhaps ping a space planner or architectural consultant on the best fit for a video wall. Going too big is just as bad as going too small; they leave an unbalanced impression that either overwhelm or feel obscure. Remember the purpose and audience, and use those to guide how you utilize your specific space.
Tip 2: Plan content as early as possible. Physical space is one driver behind screen arrangement, but so is your desired content. If you plan on showing a lot of pure videos, a 16:9 aspect ratio helps ensure a clean display. If you have more flexibility or you want to display a number of feeds, another arrangement may work better. It’s best to define this early, as the worst-case scenario is undoing your installation to find something that better works with your content plan.
Tip 3: Consider adjacent experiential elements. Sometimes, it’s easy to get focused – too focused – on the media display technology and its content. However, there is a space around the display, and that space provides a fantastic opportunity for peripheral ideas. For example, the video wall controls can be integrated into surrounding LED lights that change based on content for an immersive ambience. Or touch/gesture detection can be integrated to create an interactive environment. These ideas are best integrated with the initial build, even if the content isn’t ready for them. Initial integration allows for a seamless installation rather than the appearance that a camera/device is tacked on.
The subtle details of a video wall are often the elements that drive success. At the same time, they can easily be lost in the complexity of the project. Thus, it’s important to consider them in early planning stages. Whether you ask for tips from professional installers or find inspiration from previous examples, remember that every situation is unique. These tips build the foundation of your success, so keep an open mind and start planning.