Responsive frameworks are all the rage for websites these days, and now we’re applying that idea of a singular item having various views, to digital display networks. The efficiency involved in responsive elements has proven its worth for websites, and now other digital media platforms are looking to leverage the same idea. Content being created and scheduled across global networks can greatly benefit from a singular media item that can be inserted in any playlist and still be displayed optimally on any size display.
The efficiency is almost undeniable, as client stakeholders don’t want to create a media item for every different display endpoint they wish it to be shown on. As we see content creators’ entering news items that are meant to show on screens that happen to be different sizes and aspect ratios, this responsive solution becomes more important. If a break room display is landscape at 16:9 and the elevator cab display is smaller at 4:3 aspect ratio, a responsive template can use the same information and just display if differently.
Any digital template can have multiple elements that are included in the layout, from different text boxes, graphic elements, and other images. The benefits of responsive templates are that you don’t have to duplicate your efforts in creating multiple media items or formatting different size images across different template instances in your content manager. With a responsive content item, any element uploaded can be leveraged in differently layouts appropriately to avoid the extra effort of creating an additional media item.
In the case of responsive websites, the web page file detects the size of the browser window and formats it accordingly. But in today’s digital display network environment, our responsive templates base their layouts on the canvas aspect ratio, based on display resolution or metadata attribute. This type of layout detection on the media player puts the bulk of the work on the solution and not on the content providers.
With any new age digital media platform, efficiencies are always sought after and responsive templates are becoming the next best thing. Not requiring a content manager to create duplicative media items provides an optimized workflow in content creation and asset ingestion. Check and see if your digital display content can benefit from responsive templates to help with your content needs.