Drawing content messaging from an integrated source is a great way to automate processes and save time. However, there are times when systemic content must be overridden. Errors, typos, or last minute changes can create inaccuracies that shouldn’t be displayed. There’s nothing more professionally embarrassing than having a client show up, only to see their name spelled incorrectly.
At the same time, systemic integration — such as connecting welcome messages to your scheduling system — is an important tool for streamlining content processes and dramatically increasing staff efficiency. In the case of the Signet content manager, this integration allows for template messages to pull specific variables — such as customer name — from the scheduling system rather than manual entry. However, one key feature is the allowance of manual override.
For the Signet content manager, manual content override is one of its critical features. Each template used throughout the day can be manually opened and modified. The text fields default as empty but when text is entered manually, the system will show that instead of the content pulled from the scheduling system. For users, that makes the override process as easy as opening the template message and entering the correct text in the appropriate fields.
Not only is this useful for making last-minute changes, overrides can also be used for redacting sensitive information. For example, some client visits require discretion, and in these cases, client information should not be displayed for a conference room when a meeting is in process.
Automation and single sourcing has been the key to creating efficient content workflows. However, it can never be an end-all, be-all solution. Manual modifications are necessary in a variety of use cases. By combining the power of automation with the flexibility of manual overrides, this creates the best of all worlds in an enterprise content manager.