Rapid technological advances have raised the bar for what employees expect from their employers. Moreover, technology has made it easy for employees to seek new and exciting job opportunities, which only puts more pressure on employers.
So what do companies need to retain their existing employees and attract new talent? Well, they have to show that they’re forward-thinking companies in lockstep with the latest technologies and social trends. And, finding innovative ways to communicate local city events within the workplace will only help raise employee satisfaction.
At Signet, we always strive to provide our clients with solutions that will enhance their internal communications. Below, we offer several tips on how to share local city events with employees in a meaningful way.
Build Appreciation For The Surrounding Area
Without a doubt, promoting local city events to employees makes sense. Not only does this help build an appreciation for the surrounding area outside the office, but it also aids employees with their work-life balance.
Here are a few ways to effectively communicate information about the city through your internal communications:
- Demonstrate the value of the surrounding area to your employees to get them excited about spending time there. Considering all the time that employees spend at the office and when commuting, they’ll likely appreciate having things to do nearby.
- Show your employees the interesting events are happening in the area after work. Not only does this give them something to look forward to after work, but it helps build team camaraderie as they engage with each other during these events. Furthermore, your company won’t have to spend time and money in planning these events.
- These don’t have to be one-off occurrences either, they can be smaller weekly or monthly events. Sometimes this is better so that employees can mark down several events on their calendars to look forward to throughout the year. Also, inform them about events happening during the weekday and weekend to give them a clear picture of what is going on in the area.
Types Of Events Worth Promoting
There are likely many types of events taking place throughout the year in your city. But it’s best to focus on affordable and family-friendly events that your employees will appreciate.
A few examples include festivals, musical performances, seminars, and sporting events. Then, there are fitness classes, local city events, and professional development events that have no entry cost or low entry fees. Don’t forget about family-friendly options such as art classes and exhibitions, music in the park events, school events, and theatre productions. Finally, showcase recurring events such as conventions, farmers’ markets, swap meets, and trivia nights.
Display Content That Adds Value
Ideally, you want all your content displayed through your internal communications channels to add value to your employees’ lives. By showing them all the exciting things happening nearby it will help boost their morale. However, the perks don’t end there because employees gradually realize that they work at a more attractive place. Thus, it becomes easier to retain them since your company’s in an area that they’ve come to enjoy.
The best part is that the only investment you’ll have to make is finding and communicating these events to your employees. It’s a great way to build company culture by bringing teams together without the company needing to plan anything specific. Moreover, it’s a good strategy if the workforce has to come to you and what better way to assure your employees the move was worth it than to showcase what makes your location special?
Today’s business environment has made it tougher for companies to attract and retain talent. Nowadays, employees care immensely about their work-life balance and working in a fun environment. That’s why it’s important to show them that the city your company is located in has much to offer them. Contact us today to find out how Signet can enhance your internal communications and more effectively engage your employees.