Last week was the 23rd annual ABPM (Association of Briefing Program Managers) Spring Conference held in Atlanta, Georgia. This year’s theme was “Mastering the Art of Briefings” which drew nearly 300 briefing and supplier members for what is always a highly collaborative and innovative learning environment for this community of briefing professionals.
During the opening session, ABPM President Roxanne McCreery gave an impactful presentation where she spoke to the evolving briefing industry over the past 25 years. She addressed how processes, personalization, facilitation and measurement have dramatically changed with factors such as the ease of use of the Internet as well as innovative tools and software that offer enhanced automation and integration. Roxanne noted that there has been a big ‘acceleration of personalization through customization’, which is something Signet is proud to say we focus on. Our CenterSuite briefing tools allow briefing programs and centers to take customized experiences for their visitors to a whole new level.
After Ron’s keynote, the Supplier Celebration offered attendees the opportunity to engage with ABPM suppliers about their targeted solutions for briefing programs and centers. As a Platinum Sponsor, Signet’s booth showcased our new CenterSuite product line specifically for briefing center programs with various briefing specific examples. Our 2×2 media wall was the perfect canvas to illustrate so many solutions at one time. Triggered by our mobile devices, we were able to select and display a specific solution for each attendee based on their interests. From welcome displays to wayfinding, room monitors to our analytics portal, and even our CenterSuite briefing application demonstrated on tablet devices in the booth, attendees could see how these solutions could easily simplify their lives. Numerous attendees who still admit to entering client names via PowerPoint every day and other outdated processes, saw how other Signet clients have become much more efficient.
The next two days were jam-packed with extremely informative tours and collaborative work sessions. On Tuesday groups toured award-winning briefing centers in the Atlanta area including the IBM Security Solutions EBC, Microsoft Technology Center, HP Experience Center, and the Sprint EBC, as well as experiential highlights at The College Football Hall of Fame and The Center for Human and Civil Rights. Wednesday was a 4-session day with various options for attendees to sit in on strategic topics that they deemed most helpful to them. Signet was proud to have our new Director of Client Solutions, Darby Mason-Werner, teaching a breakout season on “9 Elements to Developing Your Strategic Briefing Program” which highlighted points around building business cases, automation tools, briefing planning processes, and demonstrating value.
And, the highlight of the conference is always the final evening’s World Class Briefing Awards Ceremony and Gala Dinner. This 15th annual event was held at the beautiful High Museum of Art. Numerous briefing programs take on the monumental task of completing their submission in hopes of being declared World Class by ABPM jurors. Awards are given to those achieving World Class in the Center category and in four Program categories: management, planning, customer experience, and measurement. Signet was proud to see our client Verizon recognized in all four program categories as well as Program of the Year!
Signet was happy to be an integral of this year’s Spring Conference and for the first time supported the ABPM by having two displays showing daily event and helpful wayfinding information. Each day our displays were positioned in different areas in the hotel and programmed with relevant content that was scheduled (to play at specific times per day) for attendees to easily find where their next event or session would be taking place.
Each year the ABPM Spring Conference raises the bar and strengthens its relevance for the briefing industry. This year’s event was even more exciting and Signet was thrilled to learn from the experiences and challenges that industry members shared. The awards and achievements were very meaningful for our deserving clients, and we’re happy to see them recognized at this distinguished event. The briefing industry is gaining momentum. We’re excited to keep innovating new solutions to provide the efficiency that industry professionals need while elevating their client engagements. Through partner/client collaboration, we will continue to help these amazing briefing programs create even better experiences for the future of the industry. ABPM European Conference in London, here we come!