The additional element of sound is becoming a more prevalent request in digital signage and digital network solutions. More experiential content is produced with audio in mind, helping create a more immersive environment with that extra sensory dynamic or explanatory context. This becomes an important factor considering most brands produce branded content that has sound, and they want to leverage it in their ongoing content strategy since it is approved, high quality content.
Even though most displays have built-in speakers, the sound is usually muffled by the environment or compete or distract to other people or noise in the environment. Directional speakers have made big advancements in their technology and provide a good mechanism for pumping out sound in just the designated nearby space. This solution provides ample sound for patrons in the appointed area (usually nearby) and does a pretty good job at not distracting or being heard beyond that pointed area range.
A simple idea that most touch-enabled displays should leverage is an obvious sound control element for users to easily mute or turn down the volume. A lot of interactive experiences have navigation controls that are full of options and already busy, but a simple clear sound control element can be an easy addition for users to clearly identify and take action to better hear or muffle the sound. This also becomes a simple solution rather than a viewer having to find the actual display buttons which are sometimes on the backside or hidden due to enclosures.
Mobile devices create a new opportunity for audio listening, and can leverage a dedicated device or the viewers personal device. Signet has created a proprietary technology, called Eyesync, which is a platform that allows the audio of a current display channel to stream out to a mobile application. This capability presents new opportunities in allowing users to listen to the audio of a specific display without any distractions from other displays having their volume turned up in a distracting manner.
With audio becoming more desired in the future, we’re excited to see how the industry evolves and happy that we are a part of that future definition.