Every extra innovation is an edge. Every bit of increased efficiency is a win. Briefing centers need to impress their guests and create a memorable experience. With the latest technological advancements, digital display networks have ushered in a new age of customer experience and facilitation — and the result helps briefing centers succeed more than ever before. The following five advancements are the most significant recent steps forward for briefing centers around the world. 1. Scheduling System: Having a Digital API Every center usually has a custom scheduling system to handle all meeting, invitation, and tracking data. Those details – client names, meeting rooms, agenda times, speakers, client industry – are the key components in the process of automating all of a briefing center’s digital communication, which ultimately enhances the customer experience. With a digital API giving access to that data, your enterprise content manager can use that data in its strategic configuration to systematically play content and messaging based on that data, eliminated any daily manual updates from the center’s staff. 2. Visitor Welcome: Being Fully Automated Many briefing centers have already recognized the importance of automation in visitor welcome displays. Fortunately, the latest technology has made it possible to integrate this in almost any situation. That first customer impression can be a key part to success, and that means delivering what they want to see: their name and/or company displayed the minute they enter the briefing center. That level of personalization used to require manual entry in an application like PowerPoint, but those days are over. Integrating an automated scheduling system delivers a streamlined process that ensures updates in the reception/lobby area without any manual updates from staff. In addition, further welcome or industry-targeted media can be added to the automated playlist for additional messaging. 3. In-Room Briefing: Providing a Tablet Application Paperless isn’t just about the environment (though that’s certainly a good reason); in-room tablets deliver a more innovative and immersive experience. To go with that, a custom tablet application enables guests to log in with their information so they can access specific briefing information for a hands-on and self-driven experience. The application can surface all agenda and speaker details, real time feedback for surveys, additional related media, emailing capabilities, center map highlights, or even more secondary content such as related social media content. 4. Presentation Screen: Collaboration Through Touchscreens Your meetings and presentations can easily become more engaging if the presentation screen is interactive. Turn your simple flat screen into an engaging touchscreen or media wall for a display capable of multiple open documents that scale as needed, white-boarding capability for direct feedback, and further possibilities. Touch capabilities allow presentations to become more nimble and flexible in real time, perfect for more collaborative sessions or to provide an easy means for guest feedback and ideas. 5. Meeting Room Door Monitors: More Than Static Displays Door monitors are traditionally used to display room data, agendas, meeting details, and other logistical data. However, when integrating touch capabilities, they offer infinite possibilities. Wayfinding can be helpful tool for guest services, as guests are often escorted to rooms but may need assistance finding restrooms. Staff can use this interactive ability to view password-protected states for instant data access: room schedules, additional booking on the fly, etc. This saves time and effort for all parties involved. These five innovations can take even the most successful briefing center to the next level of guest-friendliness, pushing the industry forward while furthering chances for brand success. Through display technology, every workflow now has an opportunity for increased efficiency. Automation, interactivity, anywhere/anytime access — this is just the beginning. The industry’s next steps have yet to be seen, but there’s a creative team somewhere (possibly right here at Signet) imagining the whole thing.